Do what you say. Say it in color.
Charlie Fern is a former White House speechwriter who runs a full-scale communications consulting, PR and speechwriting firm. Ms. Fern is also an adjunct professor who teaches public relations at St. Edwards University in Austin, Texas.
Another clever ad for T-Mobile, which highlights one of the problems of non-flip phones: derrière dialing. Here's how it did on the "viral" charts.
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Labels: blackberry ad, butt, calls, flip phone, my butt just hung up on you, T-Mobile ad, viral, viral marketing
posted by Charlie Fern | 11:11 AM
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Great guerrilla marketing for T-Mobile. This happened at 11 a.m. on Thursday, January 15, 2009. Hundreds of actors wearing normal dress attire were sent to a rail station. The team cued music, and the actors took over, dancing and drawing in by-standers. Brilliant. Positive. Memorable.
Credit for the massive undertaking goes to firm Saatchi & Saatchi of London. “The idea was to create a feeling of spontaneity – an event so memorable that people can’t help but join in and share it,” Saatchi & Saatchi Creative Partner Paul Silburn is reported to have said about the event.
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Labels: best Super Bowl ad, dancers, guerrilla marketing, London rail station, T-Mobile, viral marketing
posted by Charlie Fern | 10:18 PM
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