Charlie Fern's Ink

Do what you say. Say it in color.

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Name: Charlie Fern
Location: San Diego-Austin-Washington-London

Charlie Fern is a former White House speechwriter who runs a full-scale communications consulting, PR and speechwriting firm. Ms. Fern is also an adjunct professor who teaches public relations at St. Edwards University in Austin, Texas.

Thursday, February 12, 2009

T-Mobile turns to the posterior for persuasive positioning

Another clever ad for T-Mobile, which highlights one of the problems of non-flip phones: derrière dialing. Here's how it did on the "viral" charts.


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