Charlie Fern's Ink

Do what you say. Say it in color.

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Name: Charlie Fern
Location: San Diego-Austin-Washington-London

Charlie Fern is a former White House speechwriter who runs a full-scale communications consulting, PR and speechwriting firm. Ms. Fern is also an adjunct professor who teaches public relations at St. Edwards University in Austin, Texas.

Sunday, February 01, 2009

Guerrilla Marketing 101 (and Possibly Viral Marketing 102)

Great guerrilla marketing for T-Mobile. This happened at 11 a.m. on Thursday, January 15, 2009. Hundreds of actors wearing normal dress attire were sent to a rail station. The team cued music, and the actors took over, dancing and drawing in by-standers. Brilliant. Positive. Memorable.

Credit for the massive undertaking goes to firm Saatchi & Saatchi of London. “The idea was to create a feeling of spontaneity – an event so memorable that people can’t help but join in and share it,” Saatchi & Saatchi Creative Partner Paul Silburn is reported to have said about the event.


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