Charlie Fern's Ink

Do what you say. Say it in color.

: Name: Charlie Fern; Location: San Diego-Austin-Washington-London

Charlie Fern is a former White House speechwriter who runs a full-scale communications consulting, PR and speechwriting firm. Ms. Fern is also an adjunct professor who teaches public relations at St. Edwards University in Austin, Texas.

View my complete profile

Thursday, February 12, 2009

T-Mobile turns to the posterior for persuasive positioning

Another clever ad for T-Mobile, which highlights one of the problems of non-flip phones: derrière dialing. Here's how it did on the "viral" charts.

">

Labels: blackberry ad, butt, calls, flip phone, my butt just hung up on you, T-Mobile ad, viral, viral marketing

Charlie Fern's Ink

About Me

Thursday, February 12, 2009

T-Mobile turns to the posterior for persuasive positioning

0 Comments: