The Domino’s PR Campaign/rebrand story….
Love this — “I didn’t know you were listening. But I was being truthful.”
Author: Charlie Fern
Charlie Fern Ink, LLC, is a strategic communications consultancy that provides services including public relations and publicity, tour and media management, strategic message development and deployment, media relations and media training, executive coaching, speech writing and public speaking coaching, event planning, social media strategy; cross-platform branding, and professional writing and editing with areas of expertise that include international relations, business, and diplomacy; government, education, non-profit/advocacy, music and entertainment, healthcare, biotech, technology, social media, entrepreneurial/startup and general professional communications.
Interesting: Press Release ideas
Well presented, I might add.
The Heart Machine by Martin Smith
Love. That is all.
Old Spice: Neck Deep in the Sweet Waters of Friendship and Trust
[youtube=http://www.youtube.com/watch?v=3R2cnxz27LI?version=3]
Another Wieden + Kennedy score for great (albeit odd) copywriting.
Copy Writing Score: Chrysler Eminem Super Bowl Commercial – Imported From Detroit
“It’s the hottest fires that make the hardest steel.”
Why good writing matters – in public relations, marketing and advertising. Ad by Wieden + Kennedy – the people who reengineered the Old Spice brand.
Pictures and Words
A picture may be worth a thousand words, but sometimes the wordsmith proves a better artist:
“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars.”
-Jack Kerouac
Nice: Iron and Wine’s Boy With A Coin
[youtube=http://www.youtube.com/watch?v=TLNyVLbqdEg?fs=1]
Pantene Commercial: You can shine
[youtube=http://www.youtube.com/watch?v=Um9KsrH377A?fs=1]