We’re picky about the artists we represent.
And we’re choosy about our music.
We give our talent the Royal Treatment
(because they’ve earned it).
There may be more to life than music,
but we can’t imagine a life without it.
(And we certainly wouldn’t want you
to wander around out there unaccompanied.)
Your brand has a story.
— We memorize it.
Your business needs storytellers.
— We train them.
You have compelling themes.
— We identify them.
You have ideas.
— We wrap powerful words around them.
You have characters.
— We develop them.
Charlene “Charlie” Fern has spent 24 years in communications — as a journalist in Texas in California; and as a press attaché and media advisor for elected officials and business executives in Texas, Washington, D.C., and New Jersey, as an adjunct professor of public relations, and as the founder and principal of a successful communications consultancy, which is now in its 10th year.
Ms. Fern has worked as speechwriter in the Texas Governor’s Office, the Texas Attorney General’s Office, and the White House. She served as director of executive communications for Merck & Co., Inc (then the world’s second-largest pharmaceutical company). She has also taught at the university level as an adjunct professor of public relations at St. Edward’s University.
Her writing has appeared on billboards and book jackets; her words have been read, sung or broadcast on television and radio stations nationwide; and quoted or reprinted in newspapers, magazines and trade journals worldwide. She was most recently featured in an article in Rolling Stone (Europe – Spain) for her work as a White House speechwriter.
Ms. Fern’s speeches have marked auspicious occasions including the first entire Presidential radio address delivered by a U.S. First Lady; and a Radio Free Afghanistan address after 9-11. She’s written speeches for U.S. Navy ship dedications; toasts and roasts for heads of state; White House Conferences, Congressional Testimonies, United Nations hearings and the OECD.
Her speech for Kuwaiti Ambassador Salem Al-Sabah in honor of Marvin Hamlish’s birthday this year was lauded as “witty” by the Washington Times.
In 2003 Ms. Fern launched Charlie Fern Ink, LLC, a privately owned strategic communications firm. Her clients include musicians and celebrities, executives, diplomats, opinion leaders, global and government leaders, elected officials, corporate boards and CEOs, non-profit founders and leaders, and other writers, public speakers and public relations professionals. She provides strategic communications counsel in a broad range of industries including music and entertainment, health and medicine, government, education, high-tech startups, small businesses, national franchises, Fortune-500 to Fortune 10 companies, government agencies, trade associations, advocacy groups and non-profit organizations.
She has volunteered as a board member or advisor for causes including the Austin Children’s Shelter; Friends of Texas Public Schools (she co-founded and served as a board member for this statewide non-profit through 2008); A Happy Healthy Child; They Often Cry Outreach (TOCO); Mobile Loaves and Fishes; the Wright House Wellness Center and the Texas Book Festival. Since 2009 she has regularly served as a Volunteer Chair for the Texas Book Festival (Children’s Entertainment), with responsibilities including scheduling, previewing, and booking musicians and artists; maintaining a budget; and overseeing volunteers, artists, audiences and performances during the annual two-day event.
Ms. Fern has served as an adjunct professor of public relations at St. Edward’s University in Austin, Texas, and she continues to lecture at colleges, universities, conferences and forums on subjects including non-profit PR and the music industry, the art of storytelling as a global business tool, communications in life and management, effective leadership, public relations, marketing and advertising strategies, professional and strategic communications, social media, event planning, and politics and government communications.
Charlie Fern Ink, LLC, is a strategic communications consultancy that provides a broad range of services including public relations and publicity, tour and media management, strategic message development and deployment, media relations and media training, executive coaching, speech writing and public speaking coaching, event planning, social media strategy; cross-platform branding, and professional writing and editing with areas of expertise that include international relations, business, and diplomacy; government, education, non-profit/advocacy, music and entertainment, healthcare, biotech, oil and gas, technology, social media, entrepreneurial/startup and general professional communications.
Ms. Fern delivers speeches and works with clients from coast to coast when she is not at home in Central Texas, with her 9-year-old son.
“This is like a big Hollywood party,” exclaimed NBC’s Chris Matthews after the entertainment at the Kuwaiti embassy dinner Tuesday celebrating Marvin Hamlisch’s birthday. Truth be told, it was actually more like a night on Broadway. What’s not to love: Hostess Rima Al-Sabah’s dinner … and Ambassador Salem Al-Sabah’s witty speech, incorporating titles of the honoree’s songs (“Nobody Does It Better,” “Ordinary People,” “Sunset, Lollipops and Rainbows”) introduced the show.
– The Washington Times, May 18, 2007
“Charlie Fern has the ability to take complex information and quickly turn it into meaningful material for the general reader. Her greatest talent is in her ability to create memorable language and with her assistance over the years she has opened many doors for me to be of greater service to this community.
“As a non-profit executive director her assistance has allowed me to effectively communicate with the media, government leaders on every level, grantors and big money donors. As a result there are hundreds of people in Austin living an enhanced quality of life. Whether it is an abused child, an individual living with HIV/AIDS or the hungry, Charlie Fern knows just how to craft the argument to get the attention of your audience. I could not recommend her more highly.”
- Susan Wills, MS, LPC Executive Director, the Wright House Wellness Center.
“Charlie Fern has a lot to offer a professional communicator. Her expertise in platform building and speech preparation helped our team provide a top-notch product to our CEO in a timely manner.”
- Linda Rutherford, Vice President, Public Relations and Community Affairs Southwest Airlines
“Outstanding. Top Notch. Best ever. These are some of the responses we received … on this year’s Zhone Tech…They also mirror the reaction from our staff, partners and organizers. What distinguishes my commentary from the others is my full awareness of the substantial role that you played in the terrific success that we enjoyed. I am grateful for not only your expertise and your exceptional gift for prose, but also for your patience and dedication in working under demanding and often unreasonable conditions. Throughout the ordeal you demonstrated nothing less than composure and professionalism. It has been my pleasure to have had the opportunity to work with you on this outstanding engagement.”
- David Markowitz, VP Marketing, Zhone Technology
“Charlie Fern is an alliance partner of Excel Meetings and Events and provides speech writing and coaching to our corporate clients. She has an impeccable background and brings exceptional professionalism to her work. As an alliance partner, she is an invaluable asset to our business.”
- Jon Wollenhaupt, Vice President, Excel Meetings and Events
“I have been honored by the friendship of my colleagues in the White House speechwriting department: Michael Gerson, Pete Wehner, Matthew Scully…Charlene Fern… — altogether the finest presidential speechwriting team since Alexander Hamilton and James Madison collaborated on Washington’s Farewell Address.”
- David Frum, The Right Man: The Surprise Presidency of George W. Bush
What do we do around here? The ABCs and 123s of this strategic communications consultancy include nearly every service you can imagine across the wide world of professional communication and human interaction. Our services include, but are not limited to:
Contact Charlie for more details.
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