Author: Charlie Fern

Charlie Fern Ink, LLC, is a strategic communications consultancy that provides services including public relations and publicity, tour and media management, strategic message development and deployment, media relations and media training, executive coaching, speech writing and public speaking coaching, event planning, social media strategy; cross-platform branding, and professional writing and editing with areas of expertise that include international relations, business, and diplomacy; government, education, non-profit/advocacy, music and entertainment, healthcare, biotech, technology, social media, entrepreneurial/startup and general professional communications.

On Stress, and the Desire to Connect

A remarkable TED talk that challenges conventional wisdom about stress. In a few short minutes, the description says, “Psychologist Kelly McGonigal urges us to see stress as a positive, and introduces us to an unsung mechanism for stress reduction: reaching out to others.”

Her research revealed a fascinating detail about what we have long considered to be one of the demons of stress — cortisol. While cortisol may be responsible for a lot of unhealthy outcomes (hypertension chief among them), what scientists have recently discovered is that cortisol is also responsible for a hugely beneficial outcome. It appears that, through a cascade of biological processes, cortisol triggers a powerful impulse – an almost instinctive, persistent drive – to reach out to others.

It makes sense. When we are under stress, or when we’re grieving some sort of loss, many of us do feel compelled to reach out to others for support. We usually seek the company of those we love and trust most. And if we reach out and turn up empty-handed, we try again, and again, until we find a connection somewhere, anywhere, that can provide us some relief. And it is in those moments, in those repeatedly successful or failed efforts to connect, that we realize who we want to keep in our lives, and who we should let go, painful as it may be.

But that’s only part of the story. Because while some of us can and do reach out in times of need, others of us have learned – or perhaps have been conditioned – to avoid reaching out, I suspect out of fear or shame. And I’d venture that many of those people become writers.

When I was teaching public relations at St. Edward’s University, one of my first classroom assignments was this: I asked my students to forget about spelling or grammar or punctuation and write a stream of conscious reply to the following question: “What’s bothering you?”

I got the idea for this assignment after reading about a psychology professor at The University of Texas who spent years studying grief and its outcomes. He asked students who had suffered a loss or experienced some trauma to keep a daily journal, and in it they were to write down their thoughts and feelings over a period of months. Their outcomes were compared to a control group of students under the same circumstances who did not keep a journal. And what the UT professor discovered is that the students who wrote through their grief felt better sooner – and in fact were happier and healthier in the long-term. Years after participating in the study, students who wrote through their grief continued to report being happier and more successful, and they had fewer illnesses and doctor visits than the non-journaling control group.

The exercise with my students seemed beneficial as well. (I should note that “What’s bothering you” wasn’t a one-time assignment; it was the first part of a semester-long writing project based on the premise of that question.) For me, it turned out to be an incredibly useful teaching tool.

I learned more about my students from that one piece of writing than I could possibly have learned about them over the course of an entire semester. I read awful, gripping, staggering stories that shocked me, that made me cry sometimes, or made me want to take up the almighty sword of justice and go to battle on behalf of my students. I did none of those things. I didn’t act on their words, their confidences…I let them be.

The assignment also seemed to have an impact on my students. One of them wrote me a letter about a year after he took my class, and he said that he enjoyed that assignment so much that he kept on writing about what was bothering him even after the semester ended. Journaling through stress, or grief, or hardships had become a part of his daily life, and it improved his quality of life.

As most of you know, I am a writer. I’ve always written, all my life. I grew up in a household where children were seen and not heard. I had no voice. When I tried to use it, I was often ignored, invalidated, or shamed for speaking up or crying out.

By the grace of God and my Uncle Charlie, I learned to express myself on paper. Writing became a powerful, creative and cathartic exercise that sustained me through childhood and many tough adult years until I finally learned how to speak up and reach out. The latter still doesn’t come easy, though, to this day. And so. When I reach out and come back empty-handed, when I feel alone and unheard, I turn to the written word. And it helps. It always helps.

These days, words that would once have been safely tucked away in spiral notebooks are now often posted in public forums, where there are as many critics as there are sympathetic readers. Posts can’t be too Debbie Downer or too Patty Perfect or people are gonna complain. That’s when you have to decide who you’re writing for – and why.

I’ve been through a lot over the past year, and my posts in social media and here have reflected it. And I’d be shocked if reader reactions didn’t span the full range – from sympathy to laugher to disgust. I do know that many of you have read my posts and subsequently worried about me. But you shouldn’t. Because writing makes me feel better. It’s the wordsmith’s pressure relief system. When you haven’t seen or heard from me; when there are no words to read….that’s when you should check in, and I bet that’s true for a lot of other people, too.

What I’m hoping you’ll take away from this – aside from the fact that you should watch this TED talk, is that stress is apparently good because it drives us out of our comfort zones and compels us to find one another.

And when we really need someone and can’t find them — for whatever reason, well, there’s still a place for our words, still a place where we can connect, somehow, with someone, somewhere, and share what’s in our hearts or stuck in our heads. It’s not the writing that fills a page, but rather the empty spaces that we should be paying attention to, if you ask me.

Watch:

How to Make Stress Your Friend

Common Grammar Mistakes

So.

I developed a talent for editing when I managed the newsroom of a small chain of newspapers in San Diego in the early 90s.   My ability to spot a mistake in type grew at roughly the same pace as my list of pet peeves.  It seemed as if most of our reporters – trained writers, all of them — made the same errors year after year.

In my 20 years as a professional communicator, I’ve worked with people in a variety of professions, all at different points in their careers.  My job was to help them lead, teach, or inform their audiences with clear ideas and compelling words.  These people are brilliant thinkers, great orators, strong communicators and literate writers.  And they are often guilty of the same writing faux pas that my reporters were making 20 years ago.

The truth is, writing is an art form that you can practice for a lifetime and never fully master. In fact, the most talented wordsmiths I know are capable of butchering great writing with lousy spelling or bad grammar.  It happens to all of us.  Some days I sprinkle commas on a sentence like a kid sprinkles sugar on her morning cereal.  And some days I have to ask myself, “For who, or whom, did the bell toll?” 

For those of you who find yourselves in the same situation, here’s a list of the top 12 mistakes that, in my experience, most writers make today.  And while I’ve left a few good ones off the list, I believe this dirty dozen leads the stampede of offenses in modern written composition. 

Active vs. passive voice.

Know the difference between the two, and use active voice when possible. It’s the quality of a verb that tells whether the subject acts or is acted upon. A verb is in active voice when its subject does the acting, and in the passive when its subject is acted upon.

Active voice examples:

Bob hit the ball.

Kathy fed the kittens.

James captured the frog.

Passive voice examples:

The ball was hit by Bob.

The kittens were fed by Kathy.

The frog was captured by James.

It’s, its. 

Mind your apostrophes!  Its is a possessive pronoun. It’s is a contraction for the words it is or it has.

Examples:

Regensburg is known for its beauty.

It’s in the heart of Bavaria.

It’s been a landmark in my family’s history.

Their, they’re, there.

There is the possessive form for they (belonging to them). There is a contraction of the words they are. There is used as an adverb or exclamation.

Example: Their home is beautiful.

They’re the proud new owners of a 2-story colonial house.

The party is over there.

There! I’m done.

Improper use of commas.

In the world of amateur writing, the comma is the hands-down favorite among people who punctuate.  In fact, commas are everywhere they don’t belong, meddling in phrases that don’t need their help; facilitating those nasty run-on sentences, giving weary readers unnecessary pause, muddling up lines and encouraging long lists. 

Let’s all do our part to restore the good name (and good use) of the comma.  Resist the urge to use a comma to indicate a pause in speaking (or reading, or writing).   And give your comma’s neighbor, the period (or the dot, as folks say these days), a chance. 

Don’t drop a comma in between two independent clauses without using a conjunction (and, but, since, etc.), or you’ll end up with a run-on sentence.  (An independent clause is a phrase that has a subject and a verb and can stand alone as a sentence).

Examples: 

Incorrect: He went to the store in the storm, I thought that was silly.  Correct: He went to the store in the storm, and I thought that was silly. Correct:  He went to the store in the storm.  I thought that was silly.

Fragments as sentences.

According to one of my books, “The term fragment refers to a group of words beginning with a capital letter and ending with a period. Although written as if it were a sentence, a fragment is only a part of a sentence.”  Fragments are phrases, or subordinate (dependent) clauses that are usually missing something important, like a verb, or a subject.  Advice: Make sure your phrases have both a subject and a verb.  Eliminate fragments, and terminate the offense.

Example: (incorrect) Around the corner.

Solution: Make it into a sentence. Correct: Little Lucy skipped around the corner.

Solution: Connect it to an existing sentence. Correct: Little Lucy was waiting around the corner.

Improper use of quotation marks.

Quotes come in a close second to the comma for popularity and misuse these days.  Somewhere along the line people decided to put quotes around a word they really, really, “really” wanted to emphasize.  Teachers and readers put this error high on the list of pet peeves. Don’t depend on visual cues to point out your emphatic point of view.  Use words, not quotes, when you need to stress a point.  Find an interesting and creative way to state the same emphatic word or idea.  Use better, stronger, and more descriptive words. 

Example:

Incorrect — I am “so” mad. 

Correct — I’m so mad that if I were a cartoon character, I’d have steam shooting out of my ears. 

Correct – I have surpassed the point of irritation.  I am ready to hurl a glass vase across the room.

Incorrect – I am “really” disappointed. 

Correct – I am bitterly disappointed.

Last resort – use italics.

Avoid unnecessary capitals.

Use standard conventions to determine whether or not to capitalize a word. Consult the dictionary if you have questions.

Proper Names (names/nicknames of people or things, or trademarks):

T. S. Elliot, Buffalo Bill, Liberty Bell, Noah’s Ark, Academy Award, Echo Lane, Honda Accord

Geographic names:

America, Middle East, Texas, Ellis Island, Garden State, Estes Park, Oklahoma City, Chicago, Cape Cod, Atlantic City

Peoples and their languages:

American, Asian, Hispanic, German, Italian, English, Spanish

Organizations, government agencies, institutions, companies:

Red Cross, Associated Press, Air Force, National Guard, Congress, St. Edward’s University, Republican Party, Dallas Cowboys, Federal Express

Days of the week, months, holidays:

Thursday, Friday, May, Thanksgiving, Veterans Day, Labor Day

(Note: seasons are not capitalized: summer, fall, winter, spring.)

Historical documents, periods, events:

The Fifth Amendment, the Bill of Rights, Federal Housing Act, Stone Age, Civil War, Romantic Movement,

Religions and their adherents, holy books, holy days and words denoting the Supreme Being:

Christianity, Islam, Judaism, Catholic, Protestant, Jew, the Bible, Book of Mormon, Koran, Easter, God, Messiah, Yahweh, Buddha, Allah.

Derivatives (words derived from proper names):

Americanize, Israelite, Christmas, Stalinism, Germanic, Orwellian

Abbreviations and Acronyms (shortened forms of capitalized words):

DC, L.A./LA, DVM, IRS, CBS, ABC, AT&T, OPEC, NATO, AMEX, NOW

Commonly used exceptions: a.m. or A.M., p.m. or P.M.

Capitalize the title of a person if the title is written before the name, but not if the title follows the name. Example: Governor Rick Perry; Rick Perry, our governor / President Kennedy; the president of the United States

In titles and subtitles of books and plays, do not capitalize articles, coordinating conjunctions, prepositions, and the to in infinitives.

Articles: a, an, the

Coordinating conjunctions: and, but, or, nor, for, so, yet

Trouble with possession.

This common trouble spot gives writers grief.  Here are a few tips to help:

Singular nouns: take an apostrophe-s (‘s).

Example: Rachael’s cat was named Tigger.

Plural nouns: Add an apostrophe after nouns ending with an s or z, and for words that don’t end with an s or z, add an ’s.

Example: My four cats’ litter box is always filling up.

Compound nouns: the last word of the compound word takes the apostrophe. 

Example: My mother-in-law’s kitchen is perfect for cooking large family dinners.

Indefinite pronouns: use an apostrophe.

Example: I have somebody else’s cell phone.

Possessive pronouns: do not have apostrophes:  I, my, mine, you, your, yours, she her hers, he his his, us our ours, they their theirs, it its its

i.e. vs. e.g., for example.

We use them, but we don’t know what they mean. To clarify:

i.e. means “that is”

e.g. means “for example”

And both should always be followed by a comma.

Effect vs. affect.

This pardonable offense is committed by most people at one time or another.  Use this key of synonyms to help you decide what to use: 

Effect:  result, consequence, outcome, upshot, end product, achieve, cause, produce, bring about

Affect:  have an effect on, influence, involve, shape, concern, change, impinge on, distress, touch

Whom or who?

I use this method to decide which word to use:

Take the who or whom out of the sentence and substitute it with either he or she, or with the words him or her.  If the words he or she properly complete the sentence, then the correct choice would be the word who.  If the words him or her fits the bill, then use whom. (I also use this as a key:  the words him and whom both end in an m, and they are the correctly paired words).

Example: For whom the bell tolls.

(The bell tolls for him.)

I like the boy next door, who has red hair.

(He has red hair.)

He-who

Him- whom

Her – whom

She – who

Capitol or Capital?

A capitol is a building.  (Cue:  Capitol with an “o” is an Office building). 

Capital refers to money, or letters, or ideas. 

Frequently Confused Words

  • accept, except
  • access, excess
  • adapt, adopt
  • advice, advise
  • affect, effect
  • aisles, isles
  • alley, ally
  • allude, elude
  • allusion, illusion
  • already, all ready
  • altar, alter
  • altogether, all together
  • always, all ways
  • angel, angle
  • assistance, assistants
  • baring, barring bearing
  • birth, berth
  • board, bored
  • born, borne
  • break, brake
  • breath, breathe
  • buy, by
  • canvas, canvass
  • capital, capitol
  • censor, censure, sensor
  • choose, chose
  • cite, site, sight
  • clothes, cloths
  • coarse, course
  • complement, compliment
  • conscience, conscious
  • council, counsel
  • credible, creditable
  • cursor, curser
  • dairy, diary
  • decent, descent, dissent
  • desert, dessert
  • detract, distract
  • device, devise
  • dominant, dominate
  • dual, duel
  • dyeing, dying
  • elicit, illicit
  • envelop, envelope
  • fair, fare
  • faze, phase
  • formerly, formally
  • forth, fourth
  • forward, foreword
  • gorilla, guerrilla
  • hear, here
  • heard, herd
  • heroin, heroine
  • hole, whole
  • holy, wholly
  • horse, hoarse
  • human, humane
  • instance, instants
  • its, it’s
  • later, latter
  • led, lead
  • lesson, lessen
  • lightning, lightening
  • lose, loose
  • maybe, may be
  • minor, miner
  • moral, morale
  • of, off
  • passed, past
  • patience, patients
  • peace, piece
  • persecute, prosecute
  • perspective, prospective
  • personal, personnel
  • plain, plane
  • pray, prey
  • precede, proceed
  • predominant, predominate
  • presence, presents
  • principle, principal
  • prophecy, prophesy
  • purpose, propose
  • quiet, quite
  • respectfully, respectively
  • right, rite, write
  • road, rode
  • sense, since
  • shown, shone
  • stationary, stationery
  • statue, stature, statute
  • straight, strait
  • taut, taunt
  • than, then
  • their, there, they’re
  • through, thorough
  • to, too, two
  • tract, track
  • waist, waste
  • weak, week
  • weather, whether
  • were, where
  • who’s, whose
  • your, you’re

I Love You. Again. And again.

There it is, in black and white.
Recently Jim Mitchem reminded me about an important date coming up on the calendar — a day he himself designated to celebrate the the idea of love by simply saying “I love you.” 
This celebration began back in 2009 as more of an experiment. In Jim’s words:
I was fairly new to social media and in awe of its mass mobilization potential. To see an idea spread across the world in real time is pretty amazing, but things like that happen here every day. When an event occurs that affects people on a universal scale, pay attention to social media. 
 
Sure, there are some people here who could give a rat’s ass about anything that doesn’t directly affect their well-insulated ego cocoons, but most of us use social media as a way to connect and share with other people who make us feel like we don’t have to carry life’s burdens alone. It’s reassuring to know we’re flying through space on this rock with human beings who actually care about each other. 
 
Then it occurred to me that just as with the power of good, so too could social media be used for the power of evil. And I imagined how Hitler might have mobilized masses in this space. After all, propaganda is just communications. Just words. And so it was … I had the idea to test the power of words in social media. Or rather, to test the power of one word – Love.
That year (2009), he shared his idea with me and a short list of social media influencers who have become permanent virtual acquaintances (and in many ways great friends). And he invited us to join his experiment, which he launched with a beautiful inaugural post.
The results surprised us all. #iloveyou became a trending topic on Twitter and made waves elsewhere, splashing across most of the social media platforms that existed four years ago. We loved the experience so much that the day itself – April 4 – became an unofficial, (mostly) unorganized, organically grown annual celebration for us … and a growing list of others.
Four years later, Jim, Molly, Staci, Nichole and I haven’t abandoned our belief that words have the power to transform, change, shift, and move people in ways we often overlook or under-appreciate…and that one, two, three words in particular, have the power to not only summon profoundly good feelings, but also move us closer to profoundly better ideas.
And so today, April 4, 2013, I join my esteemed peers and virtual brothers and sisters in loving arms in inviting you, once again, to share these three words with the world through social media (we’ve added a Facebook page if you’d like to post there, too):

I LOVE YOU.

I love you.

You Are: A Lesson in the Life and Evolution of Music

Now here’s another take on a song that some might consider to be a standard from the past… Just look how it not only claimed a place in pop culture back then, but also survived through a generation only to emerge years later, solid and true, in an entirely different arrangement for an entirely different audience. Fascinating. Inspiring.

Biscuit Brothers Fine Arts Farm: A music school that’s quintessentially Austin, by talent that’s out of this world

From the Indiegogo Campaign page:

Jerome Schoolar, Producer and Co-Creator of the Emmy Award winning PBS show “The Biscuit Brothers” is calling on fans to support the building of a new Fine Arts Farm in South Austin that will be designed to provide music and arts education to the entire community. The proposed facility will include concert and theatre space as well as multiple classrooms, a themed outdoor area, and plenty of Magical Musical Farm décor.

“I want to create a space where we can entertain and educate kids and families of all ages in all sorts of ways,” said Jerome Schoolar, who plays Dusty on the show and has served as a City of Austin Fine Arts Coordinator for Children.  “Our vision includes regular classes, special concerts, theatrical guests, and more, with much of it low-cost or even free to Title 1 AISD schools and other at-risk members of our community.”
The Biscuit Brothers have a long history of providing inexpensive or free shows to the public – often benefitting other local organizations – and hope the new building near Slaughter Lane and I-35 will help sustain those as well as the TV show which is given to PBS for free.
“This is a big undertaking,” Schoolar said.  “We’re going to need a lot of individuals and community partners to donate through the project at indiegogo.com we’ll be launching on October 16, or even provide long-term sponsorship funds.”
$50,000 is needed to secure the property and begin upgrades.  Schoolar says he hopes to raise at least $25,000 with the indiegogo and another $25,000 from corporate sponsors.

“We’ve got some amazing rewards for our indiegogo supporters, including free classes and invitations to participate in the permanent decorations of the building.  For our top indiegogo donors or corporate sponsors, we’re offering chances to name classrooms and more. And for everyone, we’re offering the chance to help build a facility that has the potential to make a lasting impact across our entire community.”

Schoolar points to multiple studies on both the national and local scale that highlight the importance of Fine Arts training in education. “There’s ample evidence showing that children who are actively involved in Fine Arts Education are smarter, healthier, and happier, and that exposure needs to begin as early as possible with reliable consistency. The Biscuit Brothers have always been about fostering musical education for young kids, and now we want to broaden that to a fully artistic and really fun Fine Arts Farm.”

If the funding goal to open the Biscuit Brothers Fine Arts Farm is not reached then all donations will be returned.

About the Biscuit Brothers Television Project

The Biscuit Brothers began broadcasting in 2005 and is made available for free to PBS stations throughout the United States. The show can currently be seen in 30+ markets. The Biscuit Brothers perform live concerts across the U.S., create educational materials for teachers and parents, and use their profile to help non-profit organizations raise money and awareness for programs including hospitals, schools, and other family-focused causes they believe are important. The Biscuit Brothers Children’s Television Project relies on private and corporate donations and the sale of their own CDs and DVDs to fund their production.

Texas Book Festival Music Schedule Update: The Todd Simpson Experience

Todd Simpson … a story you simply will not believe. Todd overcame incredible odds to even survive childhood, then faced challenging disabilities that he battles to this day. You wouldn’t know it to see him, though. At the still somewhat tender age of 18, he was inspired by a music video (Hendrix, no less) and decided that he wanted to play some music too. So he picked up a guitar, and impossibly soon after he was wailing like this (video below). See him for yourself this month, when he performs at the Texas Book Festival on Sunday, October 28, 2012, at 3:00 PM.



Storm Reconsidered

by me.

Wind picks up
Trees bow and curtsey
ebb and flow
ebb and flow
Depending on the hour, 
soon, 
Sirens will wail 
as they always do After 
rain slicks streets And 

irreverent drivers pay 
no mind.
Ride it out
ride it out
Go on about 
your business.
Rain sprinkles 
on skin
Cool toddy Candle flicker
my lightening.
I will grow tired
As does the storm.
Candle flicks Lightening answers 
Thunder rolls
Nod and sway
nod and sway
Then 
still.
This night no sirens 
Quiet 
finale.